. >> john boehner has made a career of it. [laughter] if you think about where john boehner is, he is a guy. he is a congressman. he is a republican. all of these things say strong, strong, strong. he could get away with it. it was very tough. there was one famous episode we should talk about a little bit. >> that was very compelling. hillary clinton. >> one of the archetypal case studies of how this stuff works is hillary clinton. we talked about this in the book. hillary clinton when she first showed up on a lot of our radars was back in 1992, and the first thing we knew about her when she was first lady was this was somebody who wasn't interested in baking cookies. there was a role she was auditioning for, first lady, and if you think about women and warmth, first lady is almost the mother of america, 20 years ago almost more so. hillary clinton said, i'm not that. >> she actively rejected that. >> the decade before that she was the first member of the walmart board who was a woman. she had been doing strength for the bette